By analyzing your site with an SEO tool, you gain a clear understanding of what needs to be done to improve your ranking on Google. Many tools are out there, and they help you with different elements of the SEO audit at different levels of expertise. Neglecting SEO audits result in missed opportunities, declining traffic, and loss of potential customers. Staying proactive makes sure your site remains aligned with search engine guidelines and user expectations. To underscore the importance of performance, Google launched the Core Web Vitals. These metrics help site owners gain insights into how their sites perform in real life and get tips on improving those scores.
Content enhancement:
Test your site’s navigation to ensure intuitive menus and internal search bars produce accurate results. Evaluate whether CTAs are placed effectively, particularly above the fold or after key content. Avoid heavy-handed popups—test exit-intent tools to ensure prompts or discounts aren’t disruptive.
You can duplicate the layout, data sources, SEO Anomaly and widgets from any previous report. Semrush’s My Reports lets you build customizable SEO reports. It’s designed to help you merge data from across Semrush’s various tools and present it in an easy-to-understand format.
Go over your SEO audit checklist
It’s no wonder that 37% of marketers use AI to automate time-consuming SEO tasks . By using these innovations, you essentially have an SEO assistant that keeps an eye on your site 24/7, which is especially valuable for large sites. • Relevance & format – does the title tag clearly describe the page content with a keyword included?
This is why the first thing I did was fill in alt text for all featured images. Again, WP Sheet Editor can speed up the process if you use WordPress (more on that in a moment). If page A links to page B multiple times, then Google will only take into account the anchor text from the first link. But we also have a number of pages that are completely missing meta descriptions. Once the crawl is complete, you’ll get an overall optimization score, along with subscores for “Tech.
- From B2B SEO to eCommerce SEO, we have unrivaled experience crafting custom digital business solutions for enterprise organizations.
- By finding and fixing those issues, you can often boost your rankings and get more organic traffic.
- If you’re a WordPress user, you can automate this process with our free SEO plugin.
- SEO Audit 365 provides a comprehensive SEO audit report of your website that covers all aspects of on-page optimization.
- Intuitive experiences also signal to search engines that your site is valuable to users.
One thing to keep in mind, though, is that regardless of the issue, its importance depends on the website or page you’re working on. For example, the main pages you want to rank will always take priority over pages you don’t want to index. Whenever you perform a technical SEO audit, you’ll always have tons to fix.
This step is one of the most important in our SEO audit checklist. When a web page’s URL changes or moves to a new location, redirects are applied to help visitors land to the correct destination. By default, WebSite Auditor will crawl your website using the SEO-PowerSuite-bot. But if you want to change the crawler’s settings, say, set up robots.txt instructions for a specific search engine, tick Enable expert options. To initiate the scan, open WebSite Auditor and create a project. On the start screen, enter your website’s URL and click Next.
Determining which are most important and which items will help you rank better is an essential part of our plan. Throughout the process, you will work with various team members at OuterBox and we’ll truly get to know your business. We hope the SEO audit is the first step in a long-term business relationship. Unsure why your website isn’t ranking higher in Google and other major search engines? As an SEO leader we provide SEO audit services that deliver a search engine optimization strategy for success. Site speed and page experience directly impact organic positions.
Ryte’s Robot.txt Generator is a free SEO tool that can easily create a robots.txt file for you. You can provide it with instructions on which pages robots must skip. First, type in a URL to check how your live page appears in the SERPs. The second way is by typing in a page meta title and description. To entice searchers to click on your page in the SERPs, you must optimize your page title and description. With WebFX’s Google Preview Tool, you can see what your page title and description will look like SERPs.